MOO Marketing Agency
Melbourne based, national capability.
Impactful marketing solutions that deliver results.
Welcome to MOO – Your complete marketing agency
From marketing or brand strategy development to print and digital marketing execution – MOO Marketing Agency in Melbourne offers a comprehensive range of marketing and communication services to get your messages through to your target customers. Practical, design-led and impactful marketing solutions that deliver results.
Strategy
Brand
Campaign
Internal
Strategy
For over 20 years MOO has been assisting businesses with the creation of successful marketing strategies. At MOO, we have a diverse set of skills and expertise enabling us to develop and implement marketing strategy. These skills include:
- Consultation and Research – To understand your business objectives and capability, the industry landscape, target audiences and competitors.
- Strategic Thinking – To develop a clear and cohesive marketing strategy that aligns with and supports your business objectives.
- Creativity – To generate innovative marketing and design ideas that highlight your competitive advantage and differentiate your business from the competition.
- Content Creation – Strong writing capability and creative skills to develop compelling content for various marketing channels including blogs, social media, email campaigns, and advertisements.
- Digital Marketing Expertise – We have comprehensive knowledge of digital marketing services including SEO, PPC advertising, social media marketing, email marketing, and content marketing.
- Graphic Design – Our graphic designers in Melbourne create engaging graphics, images, and multimedia content to enhance the effectiveness of marketing materials.
Brand
Developing a strong, creative and consistent brand identity is a core capability and strength of our marketing agency. Our skills and experience include:
- Brand Strategy – Our ability to develop a comprehensive brand strategy that outlines your brand positioning, values, target audience, messaging, and differentiation from competitors.
- Innovation – Generation of ideas and creative concepts to visually and verbally your brand identity across all relevant marketing channels.
- Brand Identity Design – Utilising our industry-leading graphic design skills to create a visually appealing brand identity, including logo design, primary and secondary colour palettes, typography, and other visual elements and graphics that represent your brand personality and values.
- Copywriting – We craft compelling brand messaging and creative copy that effectively communicates your customer value proposition, competitive advantage and key messages to your target audience.
- Brand Execution – Expertise in digital, print and collateral graphic design to ensure consistency across the multitude of digital and traditional marketing channels.
- Brand Style Guideline Development – To create comprehensive brand style guides that outline the brand’s visual and verbal identity standards, usage guidelines, and brand tone of voice to maintain consistency across all brand touchpoints.
Campaign
Whether it’s a multi-channel marketing campaign or single execution, MOO works collaboratively with you. We have the skills and proven experience to work with your brand identity and design, implement and manage marketing campaigns. Skills your business can draw on include:
- Marketing channel identification – We consult with you to understand your target audience behaviour, demographics, and preferences, helping to identify the most effective channels for reaching that target audience.
- Project Management – We have to the ability to effectively managing campaign timelines, resources, and budgets to ensure timely and successful campaign execution.
- Content Creation – Creation of quality content and copy tailored to each marketing channel, including various digital and traditional channels
- Graphic Design – We design visually appealing graphics, images, and multimedia content that enhance the effectiveness of marketing materials across different channels.
- Digital Marketing – Reach your target market with a range of digital marketing support services like SEO, PPC advertising, social media marketing and email marketing
- Analytics and Reporting – Monitoring marketing campaign performance using analytics tools and providing you with regular reports, insights and recommendations.
Internal
MOO assists and supports clients with all aspects of internal marketing. This requires a specific set of marketing skills geared towards fostering communication, engagement, and alignment within your organisation. Our skills include:
- Communication – Our strong communication skills are essential for conveying messaging effectively within your business. This includes crafting clear and concise messages, developing communication plans, and utilising various channels including email, intranet, and meeting presentations.
- Employee Engagement – We understand that engaging employees and fostering a positive workplace culture is crucial. This may involve creating internal campaigns, events, and initiatives to boost morale, promote teamwork, and recognise achievements as well as the development of material and campaigns to assist with new employee recruitment.
- Change Management – MOO helps you navigate organisational changes by developing content and designs that effectively communicate the reasons behind changes, addressing any concerns, and helping employees understand their roles in the transition process.
- Brand Advocacy – Helping you to empower employees to become brand advocates by developing material to assist in educating them about your brand’s mission, values, and unique selling propositions.
- Leadership Communication – Assisting leaders in effectively communicating with employees and peers, including developing key messages that inspire motivation, and foster transparency and trust.
How our marketing agency in Melbourne works
MOO is a multidisciplinary marketing agency in Melbourne that delivers marketing services to businesses across Australia. We’re fast moving, customer focused and results driven. We have the capacity and capability to meet any brief at any time.
From marketing, brand, communications and digital executions to graphic design, project management, content development and website solutions – MOO is your complete marketing department.
Retained services
For clients who need ongoing marketing, digital and graphic design agency services, a retained services model allows clients to enjoy a dedicated marketing resource that is supported by the full knowledge and skill base of our team and professional networks.
On-demand services
For clients who need specialist support outside of their own organisation’s knowledge and skill sets. MOO has the capability to meet any need or budget, and we’ll tailor our marketing agency services to deliver results where you need them most.
Find out what MOO can do for you
MOO Marketing offers a comprehensive range of marketing services covering marketing strategy development, implementation and control. Specific services include marketing strategy and program development, brand development, graphic design, video production and editing, website design and development, content creation and digital marketing.
We understand that choosing the right marketing agency for your business is a crucial decision that can significantly impact your success. Here’s what we bring to the table:
- Broad Based Marketing Agency: Not just a Graphic Design agency, not just a Digital Marketing agency, not just a Website Design and Development agency, not just a Content Marketing agency, MOO is a diverse group of talented and experienced professionals with skill sets covering different marketing requirements and channels.
- Proven Track Record: For well over 20 years MOO has supported businesses throughout Australia with our suite of marketing services. Our experience, knowledge, flexibility and expertise has made us the agency of choice for many of Australia’s most respected brands. You come first. Our willingness to form genuine partnerships with our clients and truly understand your business and markets underpins the creation and implementation of effective brand and marketing strategies. On time and on budget.
- Tailored Approach: We understand that every business is unique, which is why we take a personalised approach to marketing. Our team takes the time to understand your business objectives, target audience, and industry landscape to develop customised strategies that align with your goals.
- Industry Expertise: MOO Marketing and Design has experience working with a diverse range of industries, including healthcare, NDIS, disability recruitment, manufacturing, transport, education, heavy industrial, wholesale and more. We tailor our B2B marketing strategies to meet the specific needs and challenges of each industry, ensuring you receive targeted and effective marketing solutions.
- Transparent Communication: Unlike other agencies, at MOO, you’ll have direct access to all our marketing, design, content, digital and website development specialists. This unparalleled access increases efficiency in communication which reduces the time and cost of completing jobs. We have been and always will be very approachable and easy to work with.
- Client-Centric Approach: At the core of our agency is a commitment to excellence and client satisfaction. We prioritise building long-term relationships with our clients based on shared knowledge and understanding, trust, and mutual success.
MOO Marketing and Design in Melbourne service clients throughout Australia. Most of our clients have national capability and branch networks. The bulk of our meetings are held online using Microsoft Teams and other platforms although, where practical, we love having you drop into our Surrey Hills offices to discuss your latest marketing project too!
MOO is transparent and flexible when it comes to pricing. We offer a variety of pricing models depending on your marketing requirements and budget.
- Marketing Project-Based Pricing: For specific marketing projects with well-defined scopes of work, we often offer project-based pricing. This approach involves providing an upfront quote for your marketing project based on its requirements, deliverables, and timeline. This pricing model provides clarity and predictability, ensuring we’re both clear on expectations from the outset.
- Hourly Rates: Some clients prefer to work with us on an hourly rate basis, especially for ongoing or more complex jobs where the scope may evolve over time. In these cases, we charge a fixed hourly rate for the time spent on the job.
- Monthly Retainers: If you’re seeking ongoing marketing support, we offer monthly retainer agreements based on a discounted hourly rate. Retained service agreements have a single set monthly invoice based on an agreed number of hours of support required. Access to all our marketing services is provided and a monthly report is generated showing the hours used on the various marketing jobs that have taken place.
If you have any questions or would like to discuss your marketing project or requirements, we’re very easy to talk to and would love to hear from you. Simply call us on 03 9857 5550 or email us at moo@moo.com.au
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